Advancement Partners
2019 National Catholic High School Survey Results


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Below are the results of the 2019 Advancement Partners Catholic High School Survey. I invite you to review the results and compare where your school is relative to the respondents. We were pleased with the response, 6% (75 Catholic high schools) of the schools invited (1,200) submitted answers and many included anecdotal information as well.

As you review the results, you will notice some obvious consistencies – the need for increased financial aid, increased faculty compensation, enrollment concerns, and renovation/construction of facilities.

Clearly, most of our Catholic high schools are facing the same challenges and funding is at the root of it all. Enhanced marketing efforts to increase enrollment, more assertive advancement initiatives to increase funding for capital priorities and the operating budget all require more funding.

Advancement Partners specializes in development consulting for Catholic secondary education – it is our singular focus. Over the past twenty-four years, we have worked with over 250 Catholic high schools nationwide to help them increase their fundraising results. We have an outstanding record of success, our process is highly effective and our services are affordable. Please contact us if we can be of assistance in reaching your philanthropic potential.

Sincerely,

Terry Fairholm Terry Fairholm

Terry Fairholm
President
(614) 226-1074‬
terry@advancementpartners.com

1. What is your school’s enrollment?

AnswerResponsesPercentage
Less than 3001722.7%
300-3991317.3%
400-5992229.3%
600-799810.7%
800-1,00079.3%
>1,000810.7%

2. Which best describes your leadership structure?

AnswerResponsesPercentage
President and Principal5674.7%
Principal1317.3%
Other68%

3. What are the three biggest challenges facing your school?

AnswerResponsesPercentage
Debt114.8%
Low/Declining enrollment4519.8%
A struggling Annual Fund219.3%
Increased need for student financial aid/endowment6327.8%
Increased faculty compensation/endowment3314.5%
Aging/overburdened/outdated facilities2711.9%
Inadequate advancement staffing187.9%
Lack of planning94%

4. Which of the following initiatives is your highest advancement priority?

AnswerResponsesPercentage
Annual Fund2938.7%
Capital Campaign/Major Gifts3344%
Endowment68%
Planned Giving34%
Alumni Programs11.3%
Special Events34%

5. When was your school’s most recent capital campaign?

AnswerResponsesPercentage
Within the last two years3040.5%
Three to four years ago79.5%
Five to six years ago1013.5%
More than six years ago2533.8%
Never had a capital campaign22.7%

6. How much did your school’s most recent capital campaign raise?

AnswerResponsesPercentage
Not applicable22.7%
Less than $1million1114.7%
$1 million - $3 million2533.3%
$4 million - $6 million2128%
$7 million - $10 million79.3%
More than $10 million912%

7. How much does your Annual Fund raise (just the annual fund)?

AnswerResponsesPercentage
Less than $100,0001722.7%
Between $100,000 and $250,0001824%
Between $250,000 and $500,0002026.7%
Between $500,000 and $1.0 million1114.7%
More than $1.0 million912%

8. What percentage of your alumni/ae give to your annual fund?

AnswerResponsesPercentage
0-5%2432%
6-10%2938.7%
11-15%1317.3%
16-20%56.7%
more than 20%45.3%

9. How much does your advancement office raise in total from all sources on a yearly basis?

AnswerResponsesPercentage
Less than $100,00045.3%
$100,000 - $250,00079.3%
$250,000 - $500,0001418.7%
$500,000 -$750,0001317.3%
$750,000 - $1.0 mil.1114.7%
More than $1.0 mil.2634.7%

10. How large is your school's total endowment?

AnswerResponsesPercentage
Less than $100,00045.3%
$100,000 - $500,00068%
$500,000 - $1,000,00079.3%
$1,000,000 - $5,000,0002938.7%
$5,000,000 - $10,000,0001418.7%
$10,000,000 - $20,000,000912%
Over $20,000,00068%

11. Which phrase best describes your school with respect to a capital campaign?

AnswerResponsesPercentage
We are currently in a campaign (preparation, solicitation and/or pledge redemption).3141.3%
We anticipate moving into campaign preparation in the next 12 months.1418.7%
We anticipate moving into campaign preparation in a year or two.1317.3%
We have no plans to move into a campaign.1722.7%

12. At your school, who makes decisions on campaign or major funding priorities?

AnswerResponsesPercentage
the Board2837.3%
the Advancement/Development Committee22.7%
the President/Head of School3749.3%
the Advancement/Development Director34%
other56.7%

13. Do you have a strategic plan in place for your school?

AnswerResponsesPercentage
Yes4762.7%
No810.7%
We're in the process of creating or refreshing a strategic plan2026.7%

14. Which phrase best describes the current state of your school today?

AnswerResponsesPercentage
Healthy, with a full/near full enrollment, excellent community reputation, solid financial health, strong donor base1520%
Mostly Healthy, facing some enrollment concerns, otherwise strong reputation and financial health5370.7%
Struggling, facing strong enrollment concerns, our diocese/governing body has considered merging or closing us79.3%